As customers are increasingly using the internet to find and subsequently buy new products and services, it is essential that your digital marketing and digital sales funnel are optimised to promote digital sales. The death of the high street combined with the ability of almost everyone to access the internet and make purchases at any time of the day or night means your business’ survival could depend upon its digital sales revenue.
As such, our experts at Visualizar have created a short list of basic tips your website and marketing must adhere to, to ensure that you are making the most of every customer and generating your highest possible number of digital sales.
1. Content with clear calls to action
Any content that you write on your website must have a clearly defined call to action, in order to capitalise on the readers and end users. A boilerplate paragraph at the end of your content including direct phrases such as ‘contact us’, ‘book now’ or even ‘click here to buy’, will really help to increase your digital sales. Ensure to include a hyperlink directing the reader to the correct page too!
2. Streamline your checkout
Once a customer has decided to make a purchase, they want that process to be as easy and quick as possible. Therefore, forcing a customer to create an account and enter huge amounts of irrelevant details can turn customers away, leaving their online shopping cart. At the very least, give the customer the option to check out as a guest, requiring them to enter as little information as possible, speeding up their checkout time.
3. Include testimonials
Customers will react to the personal touch and reassurance from the general public that testimonials and customer reviews provide. It allows them to get an insight into the product or service from an unbiased source (i.e. not the company itself), which can really help to encourage the nervous or hesitant buyer. Make sure your website includes such a page which you review on a regular basis. These pages can also have the added advantage of driving SEO, so they are a must for any growing business.
At Visualizar, we pride ourselves on helping business to implement high-impact digital strategies helping them to thrive in the competitive digital world. We work with businesses of all sizes across all industries, so to find out how we can help you, contact us today!
Monday, August 27, 2018