Digital marketing is now synonymous with marketing in general, and what the term means for a business is constantly changing and evolving. Sometimes this can feel a little difficult to keep up with but don't worry, we've put together 3 tips for developing your digital marketing strategy so you can stay ahead of the game.
1. Set and measure your KPIs
In order to grow and develop as a business, you need to set KPIs, but not just any old thing. They need to be realistic and specific. Analysing your previous digital marketing efforts first will help ensure that you are aiming for positive increases in your current results. Your KPIs will be your goal for success and the metrics by which you can hold your success accountable. Make use of external tools to track your success, such as Google Analytics or Buzzsumo.
2. Don't forget about conversions
Data is your best friend when it comes to developing an effective digital marketing strategy. Data and metrics should influence every action and decision that your team makes. This will require finding all the relevant data of your customers to see where they are spending their time, and which social media channels they are using etc. This allows you to better target them with specific content that will turn into a real conversion. It's great to generate lots of leads, but if they don't convert then they are rendered useless.
3. Improve your customer acquisition
In order for a customer to even land on your website or product, you'll need to implement creative ways to actually get them there, by letting them know who you are and what it is that your business does. This is where acquisition is key, and it's a crucial step for those businesses who are hoping to gain traffic to their platform, whether it's a website, blog, or online store. Thanks to the wonderful world of social media, there is now a multitude of ways to bring in new audiences every day to your website. It's therefore vital that as a business, you identify very specific acquisition goals in your digital marketing strategy. This will make all the difference to your conversion rates.
If you're interested in improving your sales funnel and transforming your digital marketing strategy, then get in touch with us today to find out more information.
Friday, August 3, 2018