For many businesses, their website is key to their sales operation. Not only does the site provide customers with a platform to purchase goods and services, but it also provides the essential information regarding the products, as well as offering insight into the company. As such, digital marketing is key for companies in the digital age, and an effective digital strategy can significantly help you to increase website traffic, conversion rates, and sales figures.
However, conceiving and subsequently implementing the right digital strategy for your business can be a challenge, so our experts at Visualizar have listed the most common digital marketing strategy mistakes they have witnessed so that you don’t make them.
1. Not having a blog
All company and eCommerce websites should have a blog. Not only can you use this space to offer the customer new insights and advice about the products and services you provide, as well as pique their curiosity with new information, but it can also be used for SEO purposes, helping you to increase your website traffic, and thus overall sales.
2. Forgetting calls to action
At the end of every marketing communication, you must include a call to action. Every piece of content you release must be geared to the end user doing something – whether that is to buy a product, contact your company or even leave a review. Therefore, you should provide your end users with a clear and direct message of what to do, and include relevant hyperlinks to direct them to the correct pages to do this.
3. Not getting consultancy help when in trouble
The challenges of digital marketing are vast, and the consequences of implementing a bad strategy can be disastrous. Therefore, it is well worth getting experts and professionals to review your strategies before you implement them, to ensure they will be effective. It is even more vital that you contact a digital marketing strategy consultancy if your business is in trouble, as a new marketing strategy may just be the thing you need to get your business back up and running smoothly again.
At Visualizar, we pride ourselves on helping business to grow by implementing high-impact digital strategies. For more information about the services we provide, please contact us now.
Tuesday, September 4, 2018