Day in and day out, the needs of your business fluctuate. You find yourself with a to-do list that's longer than your arm that doesn't seem to be getting any shorter. A sales funnel is specifically designed to allow you the opportunity to provide a great experience for your customer, increase your revenue and retention, while giving you more freedom to focus on the rest of the things a successful business needs.
What is a sales funnel?
A proper sales funnel takes a customer through four stages. It moves from an awareness of your business into a feeling of interest for your product, content or service. Once interested, the funnel will gently guide them to make a decision to engage, which ultimately leads to the action you want them to take. In most cases, this is where the sale happens.
Let's face it, we know that not everyone buys on the first attempt. A good sales funnel can warm a potential customer up through an autoresponder email series. It will encourage the sale again and increase the chances of getting that sale the second or third time around.
What are the elements of a good funnel?
Today, business is about building and nurturing a relationship with a customer by the value you can bring to their lives.
That is why the model looks something like this:
A customer becomes aware of your business through a piece of content that offers them something of value, typically for free, that helps increase the quality of their life. In exchange for this content you give them, you collect their information.
This exchange is the most important part of the system. It establishes your business as a valuable and credible resource for the customer while allowing your business a way to follow up with them to continue nurturing that relationship.
Once that exchange has happened, your business is in a position to ask for the sale. Then you will continue sending them updates, content and more offers. This can all be done automatically through an email autoresponder follow up series.
How you can incorporate a sales funnel into your business
This all may sound like a lot of work, and it is. It will take a considerable amount of research, website configuration, monitoring, testing and time.
Good news is that you can leave it to the professionals and have them do all of that hard work for you by setting it up on autopilot. For more information on setting up a proper funnel for your business, contact us today.
Monday, July 23, 2018