Frozen Leaf

Frozen Leaf is a video production agency that provides high-quality video campaigns that are marketable, memorable and simply magical. They provide filming, lighting, sound, editing and live streaming services that are focused on spreading the message of startups and SMEs.

During our initial investigation of Frozen Leaf, we found that their lack of website was negatively impacting on their business. We therefore had to take action quickly in order to get a website up and running.

The Problem: To quickly and cost-effectively develop a functional and search engine-optimised website that could bring in new leads

The Solution: We worked closely with our design partner to produce an attractive and user-friendly website that put Frozen Leaf's services at the forefront of the layout. We developed their website in a new CMS that made it easy for them to make changes to copy and rich media without the need for further development work.

Frozen Leaf website screenshot
Frozen Leaf's brand new website

We then needed to ensure that potential buyers were aware of Frozen Leaf's brand on an already crowded industry by optimising content, site structure and SEO visibility. This in turn would increase the number of inbound leads being generated.

The Problem: To optimise a mostly visual website for search visibility and to encourage organic inbound leads

The Solution: After several conversations with Frozen Leaf, we identified the keywords which they desired to list highly on and what kind of lead generation approach they wanted to take for their website. In the end, through several CTAs, forms and related content linking, we were able to increase the number of marketing-qualified inbound leads.

Frozen Leaf CTA screenshot
An example of one of the forms we put together

All in all we helped take Frozen Leaf from a digital-last business to a digital-first business by optimising their online visibility through a high-performing user-friendly website that encourages lead generation. At the same time, the website informs and educates new visitors in a friendly and approachable manner.

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